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The
Challenge:
Play-N-Trade,
a nationwide franchise, opened a new store in West Michigan.
PNT faced the difficulty of entering a market where their
brand was not yet established.
Furthermore, PNT wanted a solution for marketing themselves
in a way that catches people’s attention, turns heads, has the
impact of a billboard, and will be around for 3 – 5 years.
Despite their national presence PNT had not established a
relationship with a company capable of producing and installing
vehicle wraps for their Michigan stores.
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The
Solution:
Rather than
placing a logo on the door panel that whispers
“my phone number is…”
, Big Picture Imaging laid out, produced and installed a full
vehicle wrap that is an eye-popping, attention grabbing mobile billboard
that screams “Look at me!” |
