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The
Challenge:
Brand
Poet had worked for years with their client to understand the
corporate culture well enough to assist with the rewrite of their
Mission, Vision and Values statements.
Brand Poet helped communicate the organizational philosophies
in an elegant and poetic form. Brand Poet also recognized that
the presentation of these organizational philosophies needs to
compliment the beauty and elegance of the newly refined language.
In order to do this, Brand Poet designed a 3 dimensional
display whose components reflected the elegance and level of
commitment to these newly refined passions.
The Solution:
Big
Picture Imaging worked closely with Brand Poet to determine the best
manufacturing techniques for the display. The 3rd
surface is a photo directly printed to a rigid substrate. The
second surface consists of two components which are mounted to the 3rd
surface. In order to produce the elegant script of the main
title, two inch thick letters were water jet cut. The other
component of the 2nd surface is custom machined aluminum
plates that were designed specifically to compliment the overall
character of the display.
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The 1st surface of the display is tempered
glass. Mounted to the
back of the 1st surface is an optically clear window film
with the company logo and Mission, Vision and value statements
digitally printed in white and with full color.
Mounted to the front of the first surface is a luster
laminate designed to reduce glare.
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